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 3 Proven and Best Traffic Sources for Affiliate Marketing...

While organic traffic is invaluable, it’s not the only means of attracting visitors to your site. Relying solely on new people to discover your site can be a lengthy process. You may also be limiting your potential audience, as many won't ever be aware your site exists.

Another method of increasing the flow of potential customers is by using paid website traffic sources. This is a way to market your affiliate site and draw in new visitors who may not have otherwise found your site. It enables you to spend a little bit of money to get a quick return, in the form of increased visibility and a greater number of leads.

In this post, we’ll talk about why paid traffic could help your site, and introduce three of the best traffic sources for affiliate marketing. We’ll talk about the pros and cons of each, before discussing how to implement them. Let’s get started!

How Paid Website Traffic Sources Can Benefit Your Affiliate Website

Paid traffic is a term that refers to traffic you get through direct marketing. We should make it clear that this is not the same as fake traffic, which is generated by software or dummy users. Rather, it's a way to bring real visitors to your site by advertising on social media, using banners, or leveraging pay-per-click (PPC) ads.

Using paid traffic helps you get more visitors to your affiliate site. In turn, this increases your number of potential conversions, which can be particularly useful if your site is new and in need of quick income.

It also enables you to target an audience that matches your niche. Smaller sites can struggle to find their intended audience, which is something paid traffic can help you with.

While paid traffic comes with a price tag, it can be worth the cost to get a head-start on attracting customers and building brand awareness.

Of course, you'll need to watch out for scammers, who don't actually provide genuine traffic, but use tricks to increase your visitor numbers. For this reason, you should stick to trusted sources and not take chances, even if they offer tempting deals. We recommend checking out Google's own advice on avoiding these scammers.

3 Paid Website Traffic Sources to Consider for Your Affiliate Website

Now, let's take a look at three of the ways you can use paid sources to drive traffic to your affiliate site.

1. Pay-Per-Click (PPC) Advertising

PPC is a type of advertisement where your site is directly marketed on external sites. However, unlike most other types of ads, when you use PPC you only pay when somebody actually clicks through to your site.

These ads most commonly appear in search results, where they direct users to relevant content based on search terms they've used. This type of PPC advertising can help you increase traffic from users who are searching for popular keywords in your niche:

2. Link and Banner Advertisements

Links and banners are the most basic types of advertisements online. Plain-text links and image-based banners can lead interested parties back to your site. The great thing about this type of ad is that it can be used almost anywhere: on websites, on social media, or even in emails.

The visual nature of banners make them particularly effective at catching the reader's attention:

Banners also give you a moment to showcase your brand in the best light. In fact, you can even create links and banners yourself, using the Affiliate Royale plugin.

The main issue with using banners is that they're so common, many users have almost developed banner blindness. For this reason, you'll want to consider your banner placements carefully. Also, for best results you should make sure the benefit to the user is clear, and use a powerful call-to-action (CTA).

3. Social Media Advertising

As social media usage grows, so does the advertising potential of these sites. Research shows that most social media ad campaigns have a positive impact on brand awareness and consumer motivation. It's no wonder that the total spent on social media advertising has doubled over the past few years.

The best thing about advertising on social media is that you can target your marketing directly to your ideal audience. By matching your affiliate niche with specific keywords, hobbies, and interests, you can directly aim your ads at those who are most likely to be interested:

The popularity of social media also means that the market is somewhat saturated. It's therefore important to create content that is engaging and human. You should also consider which platforms suit your site the best, and then consider your customer profile to choose where best to place your ads.

Conclusion

Organic traffic is an excellent and important way to grow your site. However, it doesn’t have to be your only strategy. By using paid website traffic sources to advertise your site, you can generate quick growth in traffic. This strategy can also help you target your advertising towards your ideal audience.

In this article, we’ve looked at three proven and best traffic sources for affiliate marketing, and discussed how you can use them to drive more visitors to your site:

1. Pay-per-click (PPC) advertising
2. Link and banner advertisements
3. Social media advertising

Do you have any questions about how to attract paid traffic to your affiliate site, or how Affiliate Royale can help? Let us know in the comments section below!

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4 Tips for Driving High-Quality Traffic to Your Affiliate Marketing Site...

You’ve spent time and money building your affiliate marketing site, only to hear crickets when your site goes live. This is a frustrating reality for many new affiliate marketers, and one that can be difficult to face.

Such a reality, though, can be easily overcome by using the right traffic-driving tactics. These tactics, when used correctly, can bring high-quality traffic to your site, making all the effort you’ve put in worthwhile.

In this post, we’ll discuss the importance of high-quality site traffic. We’ll then introduce you to four traffic-driving techniques you can begin to incorporate today. Let’s get started!

Why High-Quality Traffic Is Important for Your Affiliate Marketing Site

In the context of affiliate marketing, high-quality traffic is that which helps you to meet your goals. If it converts (turns into sales), then it’s quality. If it doesn’t convert, then you have some tweaking to do.

As you can imagine, then, bringing high-quality traffic to your site is much more important than driving non-targeted readers. This is because while traffic numbers may be lower when you focus on targeted traffic, your conversion rates and overall sales will be higher.

In addition, high-quality traffic can do good things for your site’s search engine rankings. Targeted readers are more likely to share your site’s content, increasing backlinks to your website.

4 Tips for Driving High-Quality Traffic to Your Affiliate Marketing Site

With a better understanding of high-quality traffic, let’s take a look at the ways you can drive such traffic to your own website.

1. Offer High-Value Content

You want the content on your site to be thought-provoking and actionable. In fact, that’s the very definition of valuable content.

High-value content is important if you want to drive traffic because it will be shared, get discussed, and boost search engine rankings as a result.

If you’re ready, take these steps to ensure you create high-value content every time:

1. Answer questions that your target audience is asking. With the help of search engine results and social media searches, you can find the questions that are plaguing your audience.
2. Incorporate actionable steps. Provide your reader with a next step, enabling them to take action immediately.
3. Use data and real-life examples. Give readers a glimpse of reality to drive the point home.

The process of creating high-value content that attracts your target audience is often over-complicated. In reality, all you need to do is consider what your reader wants, and then deliver it to them.

2. Get Active on Social Media

Social media is a powerful source of highly targeted traffic. After all, in one sense, social media platforms such as Pinterest, Instagram, and Twitter are search engines in disguise.

There’s much to be said regarding social media as a traffic source. Here are just a few tips to get you started:

1. Limit yourself. Rather than targeting every single social media network out there, limit yourself to a maximum of three (and even just one or two). Focusing your efforts narrowly will better ensure positive results.
2. Pick the right platform(s) for your industry. When deciding on a platform (or platforms) for your niche, keep in mind that each platform targets a different demographic and choose accordingly.
3. Stick to a consistent posting schedule. This will keep you accountable, as well as help you to grow a steady following.
4. Experiment and measure results. With experimentation, you can find the right schedule and style for your audience so you can improve upon your social media strategy.

Of course, the most important rule to follow when using social media is to stay consistent. This means continuing to post, engage, and take part, even if results aren’t coming as quickly as you’d like.

3. Guest Post on Industry Blogs

As a strategy to grow high-quality traffic, guest posting can do more than drive traffic to your site. It can also help you build a targeted audience.

So, how can you further leverage guest posts to drive traffic to your site? Here are a couple of tips to keep in mind:

1. Guest post on blogs with a similar target audience. Posting on blogs that have a similar focus to your site – even if they're not as big as other blogs – will enable you to target your ideal audience more effectively.
2. Add links within your content. Don't be afraid to do a bit of self promotion. Include links to your own relevant work within the post, and even add one to your author bio (if allowed).

Remember, the content you create is there to provide value. With this as your focus, you can create high-converting guest posts every time.

4. Optimize Your Site’s Links

As an affiliate, you know how important links are to your business. In short, optimizing your links can help to boost their effectiveness.

Link optimization includes the cloaking and shortening of links. This enables you to brand your links, as well as make them easy to remember and share on social media.

Fortunately, there are plugins, such as our very own Pretty Links, that enable you to perform this function from within WordPress.

Once you’ve purchased a plan and installed the plugin, navigate to Pretty Links > Add New Link. This can be found on the left-hand side of your WordPress dashboard.

At this point, all you need to do is add in the target URL (that is, the not-so-pretty affiliate link) and change the Pretty Links to whatever you’d like.

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5 reasons why website traffic is important to grow your business...

Over the last five years, investment in websites and online marketing by small businesses has increased rapidly. Business owners are now coming to understand that website traffic through online marketing provides numerous benefits to customers that rely on search engines at low risk and high returns.

The single aim of all marketing efforts is to extend sales and so as to attain this online, your website must have traffic to convert into a purchase or a lead. Therefore it may be stated that the primary goal of your online marketing efforts should be geared towards acquiring qualified traffic—lots and lots of it.

Listed and discussed below are five points that demonstrate why traffic is essential to your business, the most effective ways to source it at last, the way to calculate a return on investment.

1. The Premise of Online Marketing Includes a Website’s Traffic and Its Conversion

Website conversion measures the speed at which visitors of said website complete a certain and desirable outcome, for example — the submission of an enquiry or purchase of a product. However, to own a true effect on your bottom line, it is critical to grasp that traffic and conversion rates go side by side. You can’t convert your target market to customers without traffic, and without conversion your traffic is pointless.

This is why a good website design is also critical to meeting your conversion goals. A memorable website will give your visitors a thorough understand of your business and raise your perceived value resulting in more sales. Here are some more reasons why you should invest in a professionally made website.

2. Where is Traffic Found and Which is the Best?

The following is a breakdown of the four primary types of traffic:

• Paid Traffic — Ad Words, Facebook, Remarketing

Paid traffic offers businesses access to a number of the foremost prime positioning on the web and is geared towards exposure to relevant audiences. Paid traffic includes Google AdWords, Social ads, and even many social media sites as well. Because there’s a price for each visitor there’s a robust emphasis on generating an efficient conversion rate that delivers an economical return on investment. Furthermore, what’s reliable with paid traffic is that you can receive very accurate data analyses to measure the success of your advertisement. With some paid campaigns the cost per click (CPC) will be quite high, so it’s worth calculating the ROI to determine if it will be a viable option for your business.

• Organic Search Results and SEO

The goal of SEO is to boost the organic placement and ranking of a website being listed on the results page displaying search engines. There is an initial expenditure of time and resources in getting results in every SEO program. Yet when achieved successfully, organic traffic and SEO are also a more lucrative and efficient long-term solution. As opposed to competing directly with PPC, SEO should be used in tandem with PPC, as SEO Image describes ‘Gaining a presence in both the natural and paid sectors would lead to double the effectiveness of online marketing strategy.’

• Referral (Content Marketing)

While internet marketing is commonly used to boost organic SEO rankings, this content can be an abundant source of links and reference traffic if effectively performed. A blog is a great place to start with content marketing and according to Hubspot — businesses that have 55 percent more visits to the website and 97 percent more connections to the website. By providing high value content, you are likely to be cited by others, or even have the opportunity to build up your connection profile and guest blog as well.

• Social Media

Not to be confused with paid social media advertising, social media as a traffic source refers to having a social media presence which encourages a group to visit your website. Social networking, unlike search engines, allows you to create relationships within a targeted network of users, often resulting in more skilled traffic. One of social media’s best aspects is that the larger the audience is, the better the audience will get. For instance, if your monthly social media marketing activities produce a 10 percent increase for your audience and your audience is 1000 people, that’s an increase of another 100 viewers, but if your audience was 100,000, that’s a 10,000 increase for the same effort.

3. Qualified Traffic vs. Random Masses

According to Incapsula “bots accounted for 56 percent of all website traffic in 2014 and for smaller websites, bots can make up 80 percent of all website traffic.” There are several ways to boost traffic to your website quantitatively, but without qualifying this traffic you’ll likely see a dramatic decrease in conversion levels and little impact on your bottom line.

Therefore it is important that you attract skilled traffic using an online marketing strategy which is consistent with the intent of your customer.

4. Website Traffic Results in Conversions

While businesses may track their traffic, they are often unable to measure this in relation to their conversion rate. According to recent studies, it was concluded that 34 percent of businesses that collect data for their website traffic are not sure what to do with it.

Successful online marketing approaches rely on one specific idea-attracting eligible traffic and then converting it into sales. Therefore, once it is obtained, it is important that traffic converts; otherwise the return on investment will be inexistent.

As stated before, majority of your conversions will depend on how effective your website is – hence why a good website design plays a big role in this.

Here is Neil Patel explaining some nifty tricks on how to increase your website traffic!

5. Strike a Balance and Calculate Your ROI from There.

The fine balance on the effectiveness of an online marketing campaign that conversion rate optimization and traffic have is irrefutable.

When you understand how acquisition and conversion operate on your website and how to predict their impact on your ROI, you will be able to determine much more accurately the channels used to obtain traffic.

Focusing on relevance and diversifying the networks used is the secret to producing significant volumes of content traffic that converts. In one overall approach, multichannel marketing is used to characterize the use of various outlets to complement each other. By concentrating on attracting eligible traffic, you can then set up several platforms to meet a larger number of consumers–setting yourself up for a steady long-term rise in revenue.

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